In all markets clients needs and demands change. Often responding to technological advances will mean the difference between success and failure.
The Wedding industry is no different. before investing your money in a franchise, investigate ongoing training and business development, are you going to buy a business that could be obsolete in 5 years time?
It is a feature of this family run franchise that each year all the Associate Publishers (franchisees) meet once year at our seminar to discuss best practice and look at improving The Wedding Guide through business development.
All enhancements to our franchisee model are first tested in our longest established areas, so we have proved that they help in developing income streams.
By being the first regional wedding publication to have a website, over 10 years ago, we have a tradition of incorporating the most effective media to communicate with brides to be and our clients. For several years now email marketing has been a very successful feature of our business model.
With many new developments that have been successfully completed and many more to come. You can even find us on Youtube!
(above we have Ivan Allen, chairman of The Wedding Guide speaking at our seminar)
We also understand that business should fit around your lifestyle. By adopting flexible working times you will still be able to develop your business and get the school run in! The Wedding Guide franchisee is based on a sound marketing and publishing basis. with continued development we are determined to remain the number 1 route to market for the wedding industry.
