The Wedding Guide – Our Story by our founder and director Terry Steel
35 years ago I was on tour in the United States and found myself overnight in an Hotel in Denver. After dinner I was about to go for a walk when I noticed that there was a convention on in one of the hotel function rooms for “The Wedding Guide” so I decided to take a look.
I had hardly set foot in the room when I was set upon by a fearsome lady demanding who I was and where I was from – I explained and she said that she owned “The Wedding Guide” in the USA and was looking to develop it in the UK
As I was at the time involved with Fran and Co –the publishing and publicity arm of the James Hunt motor racing empire I agreed to take particulars back with me and see if there was any interest in the uk.
We did some research and found little interest and reported back to Yvonne Pearce (the fearsome lady) in Denver who said “Nuts. You are doing it wrong I will be on the next flight” – and she was!!!
She arrived in Southend on the Saturday of the Air Show – Spring Bank Holiday – so I left her in the Hotel and collected her to start talking to wedding Suppliers on the Tuesday. By the time I collected her on the Tuesday Morning she had already signed up 3 companies to participate in the First Edition of an Essex Wedding Guide and we never looked back, developing into a National Franchise and being involved in the early development of the National Wedding Show with Ivan Allen.