Getting your website to the top of the Google search results is the eventual goal for any wedding business website. The wedding industry is extremely saturated, therefore every technique that will allow you to stand out from the crowd should be adopted. This quick overview will help you understand what it is Google wants to see on your website and help get you started to answer the “How do I get my company website found on Google?”.
Before you even submit your website to Google, you will need to make sure that your website complies with the guidelines set out by Webmasters.
1. Quality Content
Your website is competing with all of the pages that have been indexed (scanned) by Google, so setting yourself apart from the competition is really important. Having educational and informative information that helps your clients and potential clients is what Google wants to see. Remember Google’s job is to take users to the best/most relevant website for the key term put into the search engine. This means that you have to be one of the BEST sites for the services and/or products search query.
However, make sure your content is relevant to what you offer your clients or you will be deemed spam or attract the wrong people to your website. To do this, you need to consider the key terms that you want to be found for and include these within your website.
2. On Page Optimisation
Once you have created some good content, it is important to set it out in a way that Google and your clients want.
– Clear internal hierarchy for the pages and content
– Links to extra information internally and externally
– Make sure that the important text is not hidden in an image
– Title tags are unique and descriptive for each and every page
– No duplicated content
– Use ALT tags to describe images on the page
– Make sure that you have a sitemap that links to all the pages on your website
– A robots.txt file to instruct Google on where to go once it arrives at your website
3. Off Page Optimisation
Ensure your content is trustworthy and of a high quality so that it is linked to by other relevant websites. However, any random link will not optimise your site. You need to ensure those linking to you are also relevant and trustworthy, otherwise, the links will be void in getting you seen on Google. Additionally, ensure all external links are relevant and not broken. Make sure you have links from at least 10 different and established websites with the same subject matter as the page’s content- variety is essential! Don’t forget that building links takes time, patience and care, don’t expect to do it all immediately.
4. Do Not Break The Rules
Keeping to Google’s rules is really important, and that you do not take any shortcuts. Google constantly updates its rules to make sure that those that cheat get punished. By making sure you do the hard work now, you will ensure that your website is listed and ranks well for a long time.
5. Create An XML Site Map
This is a sitemap for Google, not so much for your clients. This allows the search engine to easily determine whether your site is appropriate to display as a result for certain queries. There are lots of tools online to help you create a sitemap that you can then submit to Google webmaster tools.
6. Webmaster Tools Website Checks
With Webmaster Tools, you can apply a number of important checks to your website with the company that will be judging and ranking your website.
– Speed tests on your web pages
– 404 errors are links to pages on your website that no longer exist
– 301 redirects tell google where to find the information that was there
If you would like to know more about Search Engine Optimisation, please do not hesitate to contact us– Give us a call on 01702 521533 or email us at firstname.lastname@example.org today
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