Regardless of whether you have a large or small marketing budget, social media should be a prominent part of your Christmas campaign. Little to no budget is required, but the return potential is high, therefore you should be making your social media profiles a priority. Similarly to how high street shops use their window displays to show off their festive spirit, you will use your social media profiles to show off your spirit. With the number of wedding competitors also trying to score some purchases/bookings, it is important you portray yourself as unique and the no.1 place to go for their wedding.
Your content should be as creative as possible throughout the year, but the festive season gives you the green light to be extremely merry and jolly. Timelines will most probably be flooded with ads, therefore highlight yourself on a saturated timeline by being as creative as possible. Make your audience the centre of your content, they should be the focus of your entire marketing campaign- their wedding problems, desires, likes, dislikes and needs.
Eye-catching profiles, posts and imagery
It is time to make your profile, posts and imagery as cheerful as possible. Santa hats, snowflakes, fairy lights- the design of your Christmas content is your oyster! Make your content as bright and eye-catching as possible, but remember to be strategic. Sometimes less is more… sometimes even more is best, choose what best represents you and the content you are publishing. The three Es you should be focusing on is Explore, Entertain and Engage.
Make use of paid advertising
In the words of Buddy the elf, ‘The best way to spread Christmas cheer is singing loud for all to hear’, ads can help you reach those other than your followers. All platforms offer some sort of sponsored content but do not start investing budget into all of them. You will have 1 or 2 strong platforms that your audience will be most likely to engage with, therefore use them so that you are making the most out of your budget.
Post on Christmas day
No, we do not expect you to wake up on the big day and make social media posts a priority, there are presents to be opened! However, use automation software so that you can schedule a few posts for the day. Perhaps wishing your followers a Merry Christmas, asking them to share images of your products that they were gifted, sharing traditions etc. something that allows brides and grooms to remember you, even on a hectic day.
If you would like to know more about Social Media Marketing, please do not hesitate to contact us- Give us a call on 01702 521533 or email us at firstname.lastname@example.org today
P.S. We have multiple advertising opportunities to take advantage of! Remember to contact us to find out more